Free
The WinningSales Playbook.
The playbook 16,500 sales leaders have asked for. A 625-page sales reference with scripts, frameworks, checklists and action plans. Free to download.
An extensive reference for salespeople and sales leaders, covering prospecting, qualification, buyer psychology, proposals, negotiation, closing and follow-up — alongside sales habits, team leadership and a 31-day sales challenge.
What's inside
Across the sales process.
- 01
Prospecting and pipeline
Campaign planning, outreach sequences, prospecting action plans and strategies for growing existing accounts.
- 02
Discovery and qualification
Questioning frameworks, buyer research, prospect scoring and mapping the people involved in a decision.
- 03
Buyer psychology and communication
Rapport, persuasion, language patterns and tonal archetypes, alongside the logical and emotional case for buying.
- 04
Proposals, negotiation and closing
Proposal email examples, value-selling frameworks, objection handling and closing patterns.
- 05
Follow-up and next steps
Follow-up scripts, creative touchpoints, the Deal Clock and joint action plans.
- 06
Sales habits and leadership
Sales metrics, self-assessment checklists, leadership principles, 31 success habits and a 31-day sales challenge.